Atomic / Content Strategist
• Responsible for researching, writing and editing content for lead generation and brand awareness including blog posts, ebooks, email campaigns, social media, press releases, landing pages and case studies.
• Provide creative input and insight into content ideas and distribution strategies for clients as diverse as LinkedIn, Primark, Intel, Salesforce, Enterprise Ireland, Vhi, Irish Life, Bank of Ireland, Booking.com, Grant Thornton and CityJet.
• Collaborate on content ideation, providing market research, competitor analyses and audits to inspire strategy and creative direction.
• Work with clients and in-house creative and client services teams to ensure that projects meet expectations and are delivered on time, within budget, and to the highest quality standards.
xSellco / Content Manager
• Responsible for the creation, development and execution of the content calendar, with an emphasis on driving growth through blog posts, webinars and guides.
• Hired and managed a team of freelance writers who contributed to the blog.
• Grew xSellco’s organic trials by 53% MoM over a 10-month period and increased blog traffic by 217% in one year.
• Wrote and edited blog posts and marketing material including ad and landing page copy, email communications, customer stories, press releases, brochures and brand profiles.
• Identified partners to explore and assess co-marketing opportunities.
• Generated 5,000+ leads from nine webinars.
• Collaborated with the Head of Online Marketing to use reports and data to improve the effectiveness of the content strategy and with the SEO manager to increase organic traffic.
• Responsible for researching, writing and editing content for lead generation and brand awareness including blog posts, ebooks, email campaigns, social media, press releases, landing pages and case studies.
• Provide creative input and insight into content ideas and distribution strategies for clients as diverse as LinkedIn, Primark, Intel, Salesforce, Enterprise Ireland, Vhi, Irish Life, Bank of Ireland, Booking.com, Grant Thornton and CityJet.
• Collaborate on content ideation, providing market research, competitor analyses and audits to inspire strategy and creative direction.
• Work with clients and in-house creative and client services teams to ensure that projects meet expectations and are delivered on time, within budget, and to the highest quality standards.
xSellco / Content Manager
• Responsible for the creation, development and execution of the content calendar, with an emphasis on driving growth through blog posts, webinars and guides.
• Hired and managed a team of freelance writers who contributed to the blog.
• Grew xSellco’s organic trials by 53% MoM over a 10-month period and increased blog traffic by 217% in one year.
• Wrote and edited blog posts and marketing material including ad and landing page copy, email communications, customer stories, press releases, brochures and brand profiles.
• Identified partners to explore and assess co-marketing opportunities.
• Generated 5,000+ leads from nine webinars.
• Collaborated with the Head of Online Marketing to use reports and data to improve the effectiveness of the content strategy and with the SEO manager to increase organic traffic.