Lyndsay McGregor is an award-winning journalist and content strategist with expertise in retail, fashion, tech and sustainability, currently serving as Content Manager on the marketing team at xSellco, an e-commerce software company created by Irish tech entrepreneur Ray Nolan.

She was previously the Senior Editor of Sourcing Journal, a B2B digital publication for global executives focused on the sourcing and manufacturing industries, and Senior and Social Media Editor of Footwear Plus and Earnshaw's, B2B publications covering the footwear and childrenswear markets. In 2016 she won the Media Award for Advancing Sustainability and Ethics at the BF+DA's Positive Impact Awards. 

Lyndsay attended Dublin City University, where she studied Journalism, and is based in Dublin, Ireland.