H&M has made no secret of its aim to turn old clothes into brand new ones, but an innovative idea could help the Swedish retailer take circularity to a whole new level.
A group of scientists from Deakin University’s Institute for Frontier Materials (IFM) in Australia was recently named a winner of the H&M Foundation’s Global Change Award for prototyping a process to use old jeans to color new denim. Read my interview with Professor Xungai Wang, who led the research, on Rivet.
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AuthorI'm a freelance journalist who writes about fashion and retail with a focus on sustainability. Topics |